B.Sc. IT MCAST
Reflective Journal – Entrepreneurship
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Entrepreneurship
April 19th, 2011 Posted in Education
Apr, 19 2011
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How to Write an Online Press Release
March 2nd, 2011 Posted in Education
Mar, 02 2011
Want to generate free online publicity for your business? First you need to learn the correct writing style for press releases. Once you know how to write effective press releases you’ll be able to generate free online publicity for your home business on a regular basis.
Are you planning to promote your home business with online press releases? Before you start distributing information for publication via publicity websites, it’s important to learn how to properly write press releases. Writing a press release is not the same as writing marketing oriented copy for your website or for a brochure. If you send out press releases that are not written using the correct style, they will not be published. The good news is that writing effective press releases is not difficult as long as you focus on the facts and remember to put first things first.
Focus on the Facts
Press releases should contain only verifiable facts. The style should be journalistic in nature rather than sales oriented. When you’re writing a press release, ask yourself if the words you are putting on paper is written in a style that you might see printed in an article published in a major daily the newspaper. If the language you are using does not reflect words a reporter would be expected to print, you aren’t using the proper tone.
For example, if you’re writing a press release to introduce a new product that your home business is offering, avoid using adjectives such as “best, outstanding, innovative, or superlative”. You may think that your new widget is the best in existence, but that is a statement of opinion, not an actual fact. The new product press release should state that your company is introducing a new product, say what it is, describe what it does, and provide information about what makes it unique without editorial comment.
Put First Things First
Press releases should also be written using an inverted pyramid writing style. This means that the document should begin with the most important information. Many people have a tendency to write in a manner that focuses on revealing very little information initially, with the idea of building up to the main point. While this may be acceptable for some types of writing, it is the opposite of what is appropriate for press release.
When you are writing a press release for online distribution, keep in mind that you only have a few seconds to capture the attention of the reader. People aren’t likely to scan through the length of an online press release to get to the main point. The same is true if you are submitting your press releases to members of the news media in addition to online press release sites. You only have a brief window of opportunity to convince a reporter that the document warrants further attention.
Promote Your Small Business with Online Press Releases
March 2nd, 2011 Posted in Education
Mar, 02 2011
About Online Press Releases
Are you looking for a way to promote your small business that won’t cost a fortune or take a lot of time? Consider submitting press releases about what is going on with your company to several of the free online press release websites on a regular basis. You’ll be able to spread the word about special promotions and new developments with your company as well as generate back links for your website in very little time and from the comfort of your home office.
If you want to spread the word online about what is going on with your business, you’ll need to be proactive in submitting information to websites likely to publish what you are doing on a regular basis. There are a number of online press release websites where you can submit information about your company’s news, announcements, and activities at no cost. These sites include www.free-press-release.com, www.pr.com, www.prlog.org, and many others.
Getting Started
If you’re ready to start publicizing your small business online, the first thing you’ll need to do is spend some time thinking about what is going on that you can publicize with online press release distribution. Many home based business owners think they don’t have anything worthy of promoting, but that’s generally not an accurate perception. For example, if you’re introducing a new product or service, offering a special promotion, hosting a special event, or have received recognition for your work, you have something you can publicize via an online press release.
You’ll then need to start by creating your first press release. Writing press releases is very different from creating advertisements and client proposals. They should be written using a straightforward, journalistic style that presents the facts without editorial comment. Start the press release off with the most important information and end with what matters the lease. Include a brief blurb about your business following the body of the press release. If you’re new to writing online press releases, review some of the published releases before writing your own.
Every time you publish an online press release, you’ll create a back link for your own website and increase online visibility for your company. It’s best to develop a habit of writing and publishing online press releases on a regular basis. Create a schedule for online press release distribution and set aside time to work on this part of your marketing strategy. You don’t need to send out press releases every day, or even every week. However, it is a good idea to come up with a strategy for consistent publicity. For example, if you offer quarterly promotions, include writing and distributing an online press release in the process of planning for the launch of each special offer.
Learn More About Online PR
If you want to learn more about writing and distributing online press releases, as well as other techniques that small business owners can implement to effectively promote their businesses, consider reading 101 Successful PR Campaign Tips or Writing Effective News Releases and applying what you learn to your own promotional marketing efforts.
Track Online Publicity Success with Google Alerts
March 2nd, 2011 Posted in Education
Mar, 02 2011
Wondering how you can keep track of how successful your online publicity efforts are? The Google Alerts tool is a free resource that you can utilize to find out whenever information about your company is published online.
Track Publicity Success with Google Alerts
How can you tell if your online publicity efforts are effective? Once you start submitting online press releases to promote your home business, you’ll want to keep track of how much publicity you are able to generate for your company and where the information that you send out is published. The Google alerts tool is a free online service that allows you to receive email notifications when information about your business is published on the Internet.
Google alerts is a free service that allows Internet users to request email notifications for phrases that they are interested in tracking. It’s a good idea to set up an alert for your company name and other key phrases that may appear in publicity related to your business. It is an outstanding way to find out when your company’s name and other terms of interest show up in current Google search results. In addition to using this resource to keep track of online publicity success, you can also set up alerts to keep you informed about the publicity and Internet marketing efforts of your competitors, customers, and other organizations of interest to you.
To set up a Google alert, simply visit www.google.com/alerts and create an alert for each search term that you are interested in receiving a notification about. If you are entering phrases with multiple words, be sure to place quotation marks at the beginning and ending of the phrase. This will ensure that you receive notifications when something is published online with the entire phrase, rather than every individual word within the phrase.
Once you have entered the phrase, or phrases, that you want to receive alerts about, you’ll need to specify the frequency with which you want to receive email updates. You can choose to receive daily or weekly notification, or you can request to be notified on an “as it happens” basis. If you are tracking breaking news or a significant promotional campaign, you may want to receive instant notifications, but in most situations daily or weekly notices are sufficient.
Once you have set up the Google alerts that you’d like to receive, you’ll start receiving notifications whenever the phrases you have chosen index in relevant Google search results, You’ll receive an email notification that lists the phrase you requested the alert about, along with a short excerpt and link to the website where the phrase was published. When you receive a notice with your company’s name in it, you can click through to find out exactly what was said about the organization and where it was published. There’s no easier way to keep up with your online press release success!
Read more: http://www.brighthub.com/office/home/articles/38095.aspx
Google Alerts
March 2nd, 2011 Posted in Education
Mar, 02 2011
Google Alerts are emails sent to you when Google finds new results — such as web pages, newspaper articles, or blogs — that match your search term. You can use Google Alerts to monitor anything on the Web. For example, people use Google Alerts to:
- find out what is being said about their company or product.
- monitor a developing news story.
- keep up to date on a competitor or industry.
- get the latest news on a celebrity or sports team.
- find out what’s being said about themselves.
Here’s how it works:
- You enter a query that you’re interested in.
- Google Alerts checks regularly to see if there are new results for your query.
- If there are new results, Google Alerts sends them to you in an email.
Read More: http://www.google.com/support/alerts/bin/static.py?hl=en&page=guide.cs&guide=28413&rd=1
blog.alancini.com
February 17th, 2011 Posted in About
Feb, 17 2011
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